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Brand Assets


LOGOS
COLORS
JcrOffroad Red

Pantone:

CMYK:

RGB:

HEX:

1795 C

9 98 93 1

217 39 46

D8262E

JcrOffroad Grey

Pantone:

CMYK:

RGB:

HEX:

Cool Grey 10 C

61 53 48 19

101 101 106

656569

JcrOffroad Light Grey

Pantone:

CMYK:

RGB:

HEX:

Cool Grey 3 C

20 17 17 6

203 200 199

CBC7C7

USING THE NAME

Within body copy, the name should be one word with the J and O capitalized like so, JcrOffroad.
Short-hand, JCR can be used by itself, all caps.

USING THE LOGO

The logo may be used two-color or one-color. If the logo is two-color, the Shield will be JCR Red and the lettering can be anything from white to black to best suit the design. If the logo is one-color, it can be any color to best suit the design.